Learn how to position your brand, attract loyal customers, and grow your business—without relying on profit-killing discounts. Get our brand story blueprint now.
Stop relying on discounts to win customers. This free course will teach you how to build a brand that attracts buyers and makes selling easier.
Understand why branding is more than just a logo—and how the right strategy can turn your business into a market leader.
Stop guessing. Learn how to tap into the real desires of your audience so they choose you over competitors.
Discover the hidden gaps in your industry and position your brand in a way that makes competition irrelevant.
Craft a brand story that emotionally connects with your audience and turns them into loyal buyers.
Learn how to integrate your brand story across marketing channels and make sales easier than ever.


I've spent the past 35 years helping brands like Delsey Luggage, Music & Arts, Breast Cancer Index, Lumē, Primal Kitchen and others develop the brand stories and marketing strategies needed to become the category leaders they are today. Now, I'm giving you the same proven structures and strategies in this FREE course that:
Helped Delsey Luggage increase North American sales by 837%
Scaled Breast Cancer Index to a $230M exit
Helped KayoGPS increase website traffic by 231% in the first 30-days alone
The strategies I share in this course have helped businesses transform. Now, it’s your turn.
Directly in your inbox. No fluff, just
actionable insights.
No more guesswork. You’ll know
exactly what to do next.
Just free, high-value education.
Used by top businesses to dominate their markets.
“I never realized how much I was blending in. After taking this course, my brand messaging is clearer, and customers are engaging more than ever!”
Chris Delgado
Co-Founder, Bolt & Timber Apparel
“Bill’s framework gave me a roadmap. I stopped competing on price and finally built a brand that customers trust.”
Lena Patel
Founder, WildBloom Skincare
“I booked more sales in 30 days than in the last six months. This stuff works.”
David Langford
Managing Director,
Langford Consulting Group
Get instant access to the Brand Story Blueprint 5-Day Course today.